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Type Matters.
Typography is a highly functional part of design—until it’s wrong.
A font can whisper or shout. It can guide, distract, persuade, or confuse. It’s not just a design choice—it’s a strategic one.

Arjay Russell
Apr 17, 20252 min read


Breaking the Cage: the Birth of Anticage
When Canva exploded onto the scene, I knew we were witnessing more than just the rise of a trendy tool. We were witnessing a massive shift in how the world creates. And I couldn't ignore it. So I created Anticage.

Arjay Russell
Apr 15, 20251 min read
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